Bizologie Competitive Intelligence

Bizologie helps clients make informed, data-driven decisions. By identifying hidden opportunities and addressing potential risks, our expertise guarantees a comprehensive evaluation of every aspect, enabling clients to grow and invest wisely and strategically.

Stay Ahead of
Market Changes

Gain actionable insights into competitor strategies, pricing, and product launches to make proactive decisions.

Identify Strategic
Acquisition Targets

Evaluate potential acquisitions based on alignment with your company's culture, strategy, and goals.

Ascertain
Customer Habits

Discover and explore customers' patterns and behaviors when purchasing your products or services.

Develop Deep
Industry Insights

Recognize and understand the trends, disruptors, and opportunities within your industry.

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Bizologie Across Industries

Our competitive intelligence services are industry-agnostic, reflecting our extensive experience across diverse sectors. Over the years, we have conducted in-depth research in industries ranging from consumer goods, industrials, software, and manufacturing to logistics, healthcare, medical devices, pharmaceuticals, food & beverage, insurance, finance, and private equity and venture capital. This broad expertise allows us to adapt quickly to any industry’s unique dynamics and deliver relevant and actionable insights. Whether analyzing market trends, competitor strategies, or acquisition opportunities, our team’s versatility ensures that we provide value regardless of sector, leveraging our proven methodologies to address each client’s needs.

Competitive Intelligence Methodology

Our research combines the power of advanced AI tools with the expertise of seasoned analysts to deliver precise, actionable insights. AI assists in rapidly gathering and processing vast amounts of data, identifying patterns, and uncovering trends quickly and efficiently. However, every insight is rigorously validated and enriched by our human experts, who provide context, critical analysis, and strategic recommendations tailored to your unique business needs. This blend ensures you benefit from the speed of AI without compromising the depth and reliability that only human intelligence can provide.

Business reports for actionable decision making

Since 2014 Bizologie has been known for our tailor-made, exclusive market research reports. We are pleased to announce we've expanded our services into the realm of readily accessible, cost-effective research reports. These meticulously prepared reports serve as an optimal solution for investors and startups seeking affordable insight into leading industries and the pioneering companies propelling market trends. This strategic expansion into general but relevant sectors signifies our commitment to providing comprehensive research solutions without compromising on affordability or timeliness. SeventhBiz, our partnership with fellow Austinites Seventh Scout creates research reports designed to equip businesses with essential data for successful due diligence and competitive analysis.

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Meet the Team

Our team of researchers brings together expertise in information science, marketing, and competitive strategy to provide you with comprehensive insights. We offer time-saving analysis tailored to your needs, serving Fortune 500 companies and start-ups. We transform data into actionable reports that drive results by utilizing licensed databases, proprietary tools, and strong industry connections.

Laura Young, Partner + Research Analyst:
Laura Young is a seasoned expert in business research and competitive intelligence. After leading the due diligence research department at Austin Ventures and providing reference service at The University of Texas Libraries, she founded Bizologie in 2014. Laura also served on the Baker for Business team at Harvard Business School. Laura can tackle any research project, in any industry, with grace and speed. Having spent years as a Walt Disney World Cast Member, she brings that same level of customer service to Bizologie clients. Laura completed her Master in Information Studies at The University of Texas at Austin. When she's not digging for the next important piece of data, Laura can be found relaxing with her Basset Hound, catching up on the latest Netflix series, or culling design ideas from local architectural tours.

April Kessler, Partner + Research Analyst:
April Kessler has been skillfully resolving complex research requests for clients at Bizologie since 2015. Before joining Bizologie, April was a research analyst for Austin Ventures and the Business Librarian at UT Libraries and McCombs School of Business. She also served as a researcher for Baker for Business at Harvard Business School and taught the Competitive Intelligence course at the UT School of Information. She earned her Master in Information Studies from UT Austin and her MBA from Wichita State University. In addition to her research experience, she also has nearly ten years of experience in marketing and public relations. April enjoys checking out Austin's vibrant restaurant scene, frequenting the Sundance Film Festival, and tossing the ball for her Pointer/Pittie mix.

Nicole Rosen, Research Analyst:
Nicole Rosen is a research analyst with over fifteen years of experience doing secondary business research and competitive intelligence. Nicole has experience working for high-end organizations like Deloitte, Manatt, Phelps, & Phillips, and Harvard Business School. Additionally, Nicole is a highly skilled writer, providing detailed analyses to clients and specializing in executive biographies. Nicole received her Master of Library & Information Science degree from the University of Wisconsin - Madison.

Beth Youngdale, Research Analyst:
Beth Youngdale comes to Bizologie with over twenty years of experience doing and teaching legal research to law students at the University of Texas School of Law. Beth served as Head of Reference and Head of Student Services at the law school’s Tarlton Law Library before transitioning to full-time teaching in the law school’s writing program. Beth earned both her Juris Doctorate and Master of Library & Information Science degrees from the University of Texas at Austin.

Clients

Bizologie is a boutique firm providing the same high-quality, competitive intelligence services as larger firms but with a personalized approach and without the excessive price tags often associated with them. Our streamlined operations and hands-on expertise allow us to deliver tailored insights at a cost that makes sense without compromising depth or accuracy. Clients trust us to bring the same rigor and professionalism as the big names—but with greater flexibility, responsiveness, and value for their investment.