This week I had the honor of hearing Dr. Vijay Mahajan speak at the Texas Enterprise Speakers Series about his latest book The Arab World Unbound: Tapping into the Power of 350 Million Consumers. Mahajan spent 3 years of traveling the region and interviewed over 600 local and multinational companies like Coca-cola and Unilever already doing business in the large and growing market. He breaks down stereotypes about the people and culture and demonstrates how globally connected and vibrant the Arab markets are.
The Financial Times says "Prof Mahajan's excitement about the Arab world is almost palpable...he is a fine writer and he presents factual details, statistics and concepts in a breezy, easy to read manner."
This is Mahajan's third book about consumers markets in developing countries. Also check out The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
