Santa is delivering a lot of toys this holiday season! According to BMO’s December report on Toys, “the National Retail Federation (NRF) expects total 2015 holiday sales to increase by 3.7% to $630.5 billion, with online sales increasing by 7% to represent $108 billion of the total (17%). The 3.7% growth rate is a deceleration from a prior-year increase of 4.1% but is above the 10- year average growth rate of 2.5%.”
If you are looking for the hot toys this Christmas, Bizologie has compared the top Christmas toy lists from Good Housekeeping, BMO Capital Markets, and Toys ‘R’ Us. There are lots of robots and smart toys on the lists this year. The View-Master on the list, isn’t the old-school toy you may be thinking of. This is a new virtual reality viewer based on Google Cardboard and you use it with a smart phone. It isn’t all high-tech though -- Shopkins, those adorable miniature foods and household items, are still a big hit. Check the Good Housekeeping list for more craft toys and the Toys ‘R’ Us lists has a few more things for the young kids.
The character toys are extremely popular as always this year. You can’t lose with Frozen and Minions, PAW Patrol, and, of course, Star Wars. BMO expects Hasbro to sell $400 million of Star Wars-related product in 2015.
If you are playing Santa this year, hope you find just the right gifts to delight.
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