Reference USA

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Reference USA is my go-to source when I'm trying to create a list of companies. This database is a subscription database, so check with your local library to see if you have online access with your library card. The Reference USA US Businesses module contains basic directory type information for more than 14 million public and private businesses in all zip code areas of the United States. Information includes name of business, address, telephone number, headquarters, branch and subsidiaries identification, SIC codes, yellow pages headings, ticker symbol, credit rating, number of employees, and estimated sales volume. You can use Reference USA for your job search, market sizing, and to profile cities or neighborhoods for business development. Other modules in Reference USA include Residential listings and New Businesses.

Check out this video tutorial to see how Reference USA works:

Need "Fast Answers"? Ask the Harvard Business School Library

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Looking for quick answers to some of the most common business reference questions? Check out the "Fast Answers" page from the Baker Library | Bloomberg Center at Harvard Business School.  In just a few clicks I can find business demographics, historical exchange rates, industry information and just about anything else I can think of. Not everything they point you to is free but some of it is. And if they point you to a database, you can check your local library and see if you have access. Harvard even offers cheat sheets on how to use most any business database available. These can be very helpful if you've got access and need to become familiar with all the features of a particular database. Teach yourself how to use a few new databases and you've suddenly got some new skills to add to your resume.

Social Gaming and Virtual Goods: More than just Farming

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Seems like every time we log into Facebook, someone (nearly everyone) is playing a game. And wants you to play, too. FarmVille. CityVille. Mafia Wars. Not only are people having lots of fun farming, companies are making big bucks. Really big bucks. Zynga, the biggest of the social gaming companies, is currently valued at over $5 billion. That's a lot of strawberries and cattle. I recently attended the Digital Hollywood Conference in NYC. In a seminar on Social Gaming & Virtual Goods, I learned that more people play FarmVille than watch American Idol. There are between 100,000 and 200,000 new social gamers every week. FarmVille alone has over 57 million users. Currently, 85% of all social gaming is done on Facebook--itself valued at $50 billion. Turns out there's a lot of money being made while we're all wasting time.

Consumers are not only spending time playing these games, they're also spending money. Users spend plenty of real world cash on virtual goods. Additionally, users can earn virtual dollars by watching in-game movie trailers or commercials for products. Virtual Currency is a $720 million dollar business and could account for up to 20% of all gaming revenue this year.

One topic on the horizon is any future regulation of virtual currency. How much is one actual dollar worth in virtual dollars? This regulation already exists in China and South Korea with virtual dollars being taxed and in the case of South Korea, eligible to be exchanged for actual currency. With billions of dollars at stake, the U.S. can't be far behind.

Interested to see what game is on top this week? Check out AppData. Looks like CityVille is the leader today with over 20 million users.

Casual Friday: What TV Show are you "IntoNow"?

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There's nothing better on a cold and snowy casual Friday than grabbing a blanket and settling in for a day of game shows and soap operas. Ok, well maybe not exactly game shows and soap operas, but you get the idea. Today we're taking a look at a new app called IntoNow which is basically a combo of Shazam & Foursquare for television. I simply open my IntoNow app, push the green button and hold it up to my television. In about 20 seconds it not only tells me what I'm watching, but also the title of the episode, the season and episode number, what channel it's on and a small description of the episode. From there I can share on Facebook and Twitter or link out to Netflix and add it to my queue or buy it on iTunes.

IntoNow allows me to see what my friends are watching and if it's "on air" now  so I can flip over and watch, too, and discuss the show with them. I wish this had been around during Lost! I can also see what's popular in the IntoNow community. The current top three favorite shows are: Family Guy, The Office and SportsCenter.  I love that when I was creating my account, the form where it shows first and last name was pre-filled in with "Chandler Bing". A TV app for the fans by the fans. And by the way that's Ms. Chanandler Bong.

IntoNow uses an indexing technology called SoundPrint which can recognize a program even if it's airing live for the first time. And they've indexed more than 140 million minutes of previously aired shows--that's 266 years worth of video!

IntoNow is available free for iPhone and an Android version is in the works. Give it a try! Here's how my first post looked on Facebook:

Mapping Facebook Globalization

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Need user data to calculate your Facebook ROI? Check out CheckFacebook.com to see who is on Facebook. This site, although not affiliated with Facebook, tracks and aggregates user data from Facebook's ad creation page. This simple page only does one thing, but it does it well. The map shows the global saturation of Facebook as total users and as the percent of the online population. When you click on the individual country, you will see the total audience and the percent of the world audience. Plus you get pie charts, and who doesn't love pie charts, for a nice PowerPoint presentation, showing country usage by gender and age.

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Super Bowl Facts & Figures

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Super Bowl Sunday is upon us. Let's take a look at the game from the viewpoint of a Business Librarian. The National Retail Federation gives us a dollars and cents breakdown of Super Bowl parties. According to their survey for 2011, the average consumer will spend about $60 on snacks and apparel for the big game. About 4% of those watching the game will actually buy a new television. As a whole, we are more excited about the commercials than the halftime show and the women surveyed are just as excited about the commercials as they are the game itself (not true, for the men, of course). Of the 171 million people who will watch the game, the most in the survey’s history, nearly 34.9 million (15.0%) are planning to throw their own party, up from last year’s 31.6 million, and another 61.2 million (26.3%) plan to attend a party, also up from the 58.8 million who said they would go to a party in 2010.

Speaking of Super Bowl commercials, AdAge has a list of which companies have commercials, at what point during the game they will air and which advertising agency did the spot. I don't see Sterling Cooper Draper Pryce on the list anywhere but I'm sure they'll have a late entry for Lucky Strike. According to Kantar Media, advertisers will spend over $200 million during this year's game.

Love the Packers or the Steelers enough to make Green Bay or Pittsburgh your home? Using our old friend Wolfram Alpha, you can do a quick comparison of the two cities.  The median home price in Pittsburgh is $118, 900 while in Green Bay it's $137,700. Unfortunately, the lower house cost in Pittsburgh comes with a higher violent crime rate: 2.4 times the national average, while Green Bay is 1.1 times the national average. You can try the comparison or compare your own two cities here:

While you're gearing up for the game and the commercials, check out this old gem from Lucky Strike:

Professional Associations Spotlight: American Society of Plastic Surgeons

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While searching for information on how much plastic surgery is paid by insurance and how much is paid out-of-pocket by customers I ran across the American Society of Plastic Surgeons. They publish the National Clearinghouse of Plastic Surgery Statistics and have over two decades of plastic surgery statistics. This is a great example of why associations are such an integral part of business research. Associations are completely focused on their area of business and they often survey their members and then publish those results on the web. Not all associations provide information for free, but many do, and if they don't you should pick up the phone and call them and ask for last year's survey or a specific piece of data or table for a discounted price. My motto is always pick up the phone!

The 2010 report doesn't include any payment information but they do provide information about the top procedures by age, and region and even provide national average fees charged for procedures. Plus this year includes a survey of customers done by Harris Interactive on behalf of RealSelf.com. This 22 page report of 2009 statistics features information like:

  • Procedures were down 3% for the year, but overall that is still $10 billion spent on cosmetic procedures

  • The national average surgeons/physician fee for a face lift was $6,396

  • 5,196,006 reconstructive procedures were conducted

  • The top procedure for men was nose reshaping

Know about an association that's been helpful to you? Tell us about it in the comments.

The Business of Girl Scout Cookies

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The Girl Scouts started selling cookies to fund their troop activities way back in 1917. These budding entrepreneurs made them at home and sold them by the dozen for just 25¢ - now a box can run you $4. It's true that Girl Scout cookies are big business, according to the WSJ, the girls made $714 million last year. The sales had been declining, so this year the varieties have been pared down to increase their profits. Don't worry though, the best-selling Thin Mints will still be available (they want more profit, not a riot!). You can't buy cookies online, but don't fret if you don't have a supplier. Just enter your zip code in the Cookie Finder. And don't feel guilty about all those boxes, you are doing a good thing. 70% of the purchase of each box stays in the local Girl Scout council.

Here's how the overall sales stack up:

    25% Thin Mints 19% Samoas®/Caramel deLites® 13% Peanut Butter Patties®/Tagalongs® 11% Peanut Butter Sandwich/Do-si-dos® 9% Shortbread/Trefoils

The other varieties combined account for the remaining 23%.

For more information on the Girl Scout cookies and their history, check out the Girl Scout site.

Casual Friday: Happening Happy Hour Cocktails

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Headed out to happy hour tonight? Then you must try the hippest thing at the bar right now, the barrel aged cocktail. It is just what it sounds like. Take a classic cocktail and age it like wine for 4-6 weeks.  Why you ask?  Mixologists swear that by aging the cocktails in wood barrels it melds the flavors together creating a smoother drink. These aged cocktails are comprised of only alcohol, like the Manhattan, Negroni, and Martini. Last month, Robert Simonson wrote a New York Times article about the trend and his own experiment at home.  If you are that brave, check out Jeffrey Morgenthaler's Bar Bandits blog which includes recipes. I think I'll leave it to the experts. Here are a few spots known for their barrel aged specialties. Cheers!

This video features the owners of Aviary in Chicago testing their barrel aged creations:

Professional Association Spotlight: National Confectioners Association

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Professional associations can be a great source of free information when you're doing business research. And nearly every industry or occupation you can think of has an association. Today we're taking a look at the National Confectioners Association.  See? Business research is fun! Candy is serious business and on the NCA's site you can find out all kinds of information including retails sales figures, seasonal sales figures and annual reports from the industry. While some information is only available to association members, several of the summaries are free, as are the annual NCA Confectionery Industry Reviews back to 2002. Here are just a few of the facts I found freely available on their site:

  • In 2009, Confectionery sales were $29.3 billion with chocolate candy representing about 58% of this total at $16.9 billion.
  • Cocoa prices are at an historic high--one ton of cocoa will cost you around $3500; up from $1500 in 2005.
  • The average U.S. consumer spent $93 on confectionery products in 2008.
  • Halloween leads all other holidays in candy sales--over $2 billion spent annually.
  • When eating candy canes, boys were almost twice as likely to crunch their candy canes than girls (31 percent v. 17 percent).
  • More than 150 million chocolate Santas will be made for the winter holiday season.

They also have the Confectioner and  Snack Source Book where you'll find resources for candy, packaging, services and ingredients.  Looking for a specific candy? Try the Online Candy Catalog. Sadly, still no Kinder Surprise available in the U.S.

In addition to all this great information, they've also got a recipe page.

Know about an association that's been helpful to you? Tell us about it in the comments.

Hershey's S'More Cookie Bars

Author: Hershey's

S'More Cookie Bars Ingredients: 1/2 cup (1 stick) butter or margarine, softened 3/4 cup sugar 1 egg 1 teaspoon vanilla extract 1-1/3 cups all-purpose flour 3/4 cup graham cracker crumbs 1 teaspoon baking powder 1/4 teaspoon salt 4 (1.55 oz. each) HERSHEY'S Milk Chocolate Bars 1 cup marshmallow creme

Instructions: 1. Heat oven to 350°F. Grease 8-inch square baking pan.

2. Beat butter and sugar in large bowl until light and fluffy. Add egg and vanilla; beat well. Stir together flour, graham cracker crumbs, baking powder and salt; add to butter mixture, beating until blended. Press half of dough into prepared pan.

3. Arrange chocolate bars over dough, breaking as needed to fit. Spread with marshmallow creme. Scatter bits of remaining dough over marshmallow; carefully press to form a layer.

4. Bake 30 to 35 minutes or until lightly browned. Cool completely in pan on wire rack. Cut into bars. 16 bars.

Enjoy!

Change your world view

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FedEx has created an amazing maps site that shows how different data shapes the world. The maps actually morph on the screen. The countries change in size relative to the data represented so you get a visual representation of how much impact the information has on on each country. You can see the Exports by country for 2008, then watch as the map changes to show labor productivity, and then see the map morph into how the world looks based on predicted exports for 2030.  It also has maps that represent data on energy sources, education, access to information through different media streams, happiness index of counties, and even couch potatoes (physical inactivity along with TV and beer imports). The maps are interactive and allow scroll over so you can see the actual numbers for each country.

Some interesting tidbits:

  • Iceland might actually be the happiest place on earth
  • China recycles the most paper
  • 80% of Qatar's population works overseas

But, it's not the factoids that make the site so cool, it is watching the maps change and seeing the comparisons in country size based on the data. It's addictive. These maps would be an excellent addition to a presentation. The data is gathered from different government agencies and all sourced  by the Economist Intelligence Unit.

This video map represents forest cover for the world:

Who's got the high score in game and console sales?

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VGChartz is the site for video game industry stats. If you are tracking game console or game software unit sales, these guys have the goods. They provide sales data by the week and year. They even have the historical data back to 2000 (some even farther back, but it gets spotty). Sales figures are broken down by Worldwide, Americas, Japan, and EMEAA (Europe, Middle East, Africa, Asia). Kinect Adventures! is the top selling game worldwide this week with 254,169 units sold (152,326 units sold in the Americas). In the 11 weeks on the market they have sold 7,766,015 units total worldwide.

The hardware table in the Data Analysis Tools allows you to create your own data using your specific date range and allows you to narrow down by specific country. With this tool you can find out that the French bought 931,592 Wii consoles in 2010.

Want to find out what new games are the hottest? Check out the America's pre-oder chart to see how many people have pre-ordered the games before they hit the shelves. The Buzz Index measures interest from the worldwide gamers in the VGChartz forums so you get the inside scoop from the user community.

VGChartz

5 Great Sites for Oil & Gas Research

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According to the American Petroleum Institute, the Oil & Gas Industry represents about 7.5% of our GDP.  And just try turning on your television without hearing a story about rising gas prices, oil spills, oil shortages, drill or don't drill. It can be a bit overwhelming. Spend even a week doing business research and you'll likely be asked at least one question about the Oil & Gas Industry. Luckily, there are endless places to turn for free resources. Here are five that we've found to be fountains (wells? tanks?) of information: 1. The U.S. Energy Information Administration--Here you'll find crude oil spot prices (current & historic back to 1986), weekly gas prices by region, U.S. production of oil all the way back to 1920 and monthly imports of crude oil by country . They also publish This Week in Petroleum which comes out every Wednesday.

2. The American Petroleum Institute--The API is a trade association representing all aspects of the oil and gas industry from refiners to pipeline operators. The API collects, maintains and publishes "statistics and data on all aspects of U.S. industry operations, including supply and demand for various products, imports and exports, drilling activities and costs, and well completions."

3. Bakers Hughes--If you're looking for rig counts, Baker Hughes is the place to go. A rig count is the  "number of drilling rigs actively exploring for or developing oil or natural gas". Here you can find current and historic rigs counts all the way back to 1968.

4. Organization of the Petroleum Exporting Countries--OPEC publishes the Monthly Oil Market Report covering things like world oil supply & demand, commodity markets, world economy, the tanker market and the oil trade. This month's report is 72 pages and it's yours for the taking. You can get free reports back to 2001. They also have annual reports back to 2001 and a recent joint report  with World Bank, the OECD and the IEA.

5. Environmental Protection Agency--The EPA provides regulatory information for the petroleum sector. Here you can find laws, regulations and policies affecting the industry.

What If It Were My Home?

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Ever wonder what your life would be like if you lived in France? Or Japan? Or Senegal? Then it's time to check out IfItWereMyHome.com.  Using data from sources like the CIA World Factbook and the World Health Organization, IfItWereMyHome shows you how living in the US compares with other countries. From the home page, I simply click on the country I want to compare and I can find out things like:

  • If I lived in Australia, I'd live 3.48 years longer and spend 53.58% less on healthcare.
  • If I lived in Portugal, I'd use 63.6% less electricity and make 53.02% less money.
  • If I lived in Brazil, I'd make 78.02% less money and die 5.98 years sooner.

You can compare any two countries and find out all sorts of information on healthcare, employment, life expectancy, energy usage, class divide and family size. Each comparison also shows a map overlay so that you can see how much bigger or smaller that country is than your own.

Now when you're wondering if you should retire to someplace warmer, you can make sure that you're living longer and spending less on electricity when you get there!

Casual Friday: 5 of Our Favorite Burgers

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While the origins of the hamburger can be traced back to 17th century Hamburg, Germany, this tasty, handheld meal owes its long-standing popularity to its development over the last two centuries on these shores. And the basic recipe - ground beef patty sandwiched between two bun halves - is still being tweaked today, thanks to creative chefs who recognize the enduring appeal of this most American of menu offerings. Great hamburgers can be found in nearly every city across the country. Here are a few that have caught this burger enthusiast's tastebuds over the past few years: 1. Garmisch Cheeseburger - Garmisch Lodge, Cable, Wisconsin. Nestled in the majestic northwoods of western Wisconsin, the Garmisch Lodge is found on the shores of beautiful Lake Namakogan. The lodge's Bierstube Eatery offers guests pristine views of the lake, as well as one of the greatest cheeseburgers you'll ever lay your hands on. Featuring a high-quality, half-pound, grilled-to-order patty, a sweet, fresh-baked bun, your choice of cheeses (bleu is my recommendation) and a host of potential add-ons, including carmelized onions, bacon and pickles, this northwoods treat is likely as good as you'll find, especially when you get it alongside an order of deep-fried Wisconsin cheese curds.

2. Rosebud Burger - Rosebud Steakhouse, Chicago, Illinois. There are a few better settings for devouring a delicious burger than a dark, wood-paneled, white-linen-tableclothed, old-school-Chicago dining room like the Rosebud. And there are few better burgers in the whole of these United States than the one you'll find there. Made from the highest-quality beef ground right there in the restaurant and served on a delicious pretzel bun, the Rosebud burger is a gargantuan achievement that weighs in at nearly a pound, so you're likely going to need one of the Rosebud's Chuck-Norris-ready steak knives in order to get this thing into your mouth. It's definitely worth the trouble though. Believe me.

3. Counter Burger - Counter Cafe, Austin, Texas. Texas-centric publication Texas Monthly ranked this burger second on their top burgers in a Texas list a couple of years ago, and for good reason. This juicy little miracle absolutely oozes with flavor, especially when it's paired with a slice of cheddar cheese and some grilled onions. Do yourself one better and get it with a side of sweet potato fries. I swear to god I'm getting hungry  just writing this.

4. Shack Burger - Shake Shack, New York, New York - Shake Shack may be a chain (there are a grand total of seven Shake Shacks, five of which are scattered throughout Manhattan), but the food there is as fresh-tasting as you'll find anywhere. The Shack Burger, which comes with American cheese, lettuce, tomato and the mysteriously delicious Shack Sauce is bound to please the snobbiest of burger connoisseurs, be they in the mood for a single or a double patty version. Cooked to a pleasant medium and, ideally, nestled alongside an order of hot n' gooey Cheese fries (and maybe a hand-spun caramel malt), it's the perfect way to take a bite out of the Big Apple.

5. Hudson New American Public House, Seattle, WA - Visitors to the  rainy paradise of Seattle, as well as longtime residents, are strongly advised to check out this recently-opened gastropub in the heart of the city's Maple Leaf neighborhood. In addition to an always excellent, rotating selection of beers and a fine, well-rounded menu, Hudson offers up a mighty tasty, plate-crowding, napkin-soaking burger that will likely hold its own against the other faves on your personal burger list. Served with pickled onions, romaine, tomato, pickles, whole grain mustard aioli and house fries, it becomes even more memorable once you add a couple of slices of Zoe's bacon, a slab of smoked  Tillamook Cheddar and a fried duck egg. Just try it for yourself and then try to tell me I'm wrong.

Professional Associations Spotlight: National Sporting Goods Association

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Professional associations can be a great source of free information when you're doing business research. And nearly every industry or occupation you can think of has an association. Today we're taking a look at the National Sporting Goods Association. They've got a great site and they make it really easy by having a tab right at the top labeled "research".  Here you'll find several reports not only about consumer purchases, but also sports participation.

Using Snowboarding as our example, here are some facts you can find on the NSGA's page:

  • In 2010, consumers are expected to spend $294 million on snowboarding equipment.
  • Of the households surveyed, about 6.2% of them participated in snowboarding in 2009--a 5.7% increase over the previous year.
  • Women represent about 30% of the snowboarders in the US.
  • Snowboarding tops the charts for Sports with over a 15% Change in Participation since 1999 with an increase of 76.7%.

You can also find reports on Participation by 45-54 Year Olds, Youth Sports Participation and Participation by State. Who knew Kentuckians loved paintball so much? Or that the top participation sport in Texas was not football, but water skiing?

In addition to their research, the National Sporting Goods Association page also has directories, news and publications.

Got an association that's been a great resource for you? Tell us about it in the comments.

bizologie Favorite Apps: Simply Postcards

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One of our new favorite apps is Simply Postcards. This app lets you "mail any photo as a real postcard, right from your mobile device".  Pure genius. We all love getting postcards in the mail, but sometimes sending them can be a hassle when you're away on vacation. Now all you have to do is snap and send. No shopping for postcards or tracking down stamps when you're in an unfamiliar city. And now instead of a pic of the Eiffel Tower, you can send a pic of YOU in front of the Eiffel Tower! All you do is write your message, enter the address and for about a dollar, you can send your picture anywhere in the US (International addresses are a bit more; around $2). Simply Postcards will print and stamp your postcard the day you create it and mail it the next day. You can also add fun borders to your card. They've got borders for all sorts of occasions like birthdays, thank yous, Valentine's Day, and Christmas. You'll also find general travel ones and one that makes your photo look like a Polaroid picture.

The app is free to download and is available for iPhone. Never fear Android users, their site says that the Android app is coming soon.

In the Market for Housing Data? No Shortage of Free Resources

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Whether you're looking for new home sales, existing home sales, median prices or foreclosure information, there are several free resources to offer assistance when researching housing data. The US Census Bureau's Economic Indicators site has information on new home sales, building permits, Home Ownership Rates (HR), Rental Vacancy Rates (RVR) and Homeowner Vacancy Rates (HVR). They also have a page for New Residential Sales Index and as part of the 2011 Statistical Abstract, you can find Construction & Housing: Housing Sales providing such data as Price Indexes of New One-Family Houses Sold, by Region or Existing One-Family Homes Sold and Price by Region.

RealtyTrac provides statistics and trends for foreclosures across the country. You can find things like foreclosure activity counts, a national Foreclosure Rate Heat Map, foreclosure average prices and top foreclosure cities (1. Las Vegas 2. Chicago 3. Phoenix 4. Miami 5. Los Angeles).

The National Association of Realtors also provides housing statistics including things like Existing Home Sales, Pending Home Sales, Metropolitan Area Prices, State-Existing Home Sales and the Housing Affordability Index.

You can also find information specific to your own state. For instance, in Texas, the Texas Controller's Office publishes the Comptroller's Economic Outlook which includes housing statistics specific to Texas.  State Universities can be a wealth of information, as well. The Real Estate Center at Texas A&M University provides "Residential home sales, listings, price activity and affordability for over 40 Texas metropolitan MLS (Multiple Listing Service) areas."

Not only do these sites provide great information, several of them package it for you, as well. So if you're looking for a pre-made PDF chart or an Excel sheet with all the data, sometimes they've done the work for you. Got other housing data sites you love? Tell us about them in the comments.

How are folks spending their money?

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Need stats on how consumers are spending their hard earned dollars?  Or are you just curious how your personal spending stacks up to your neighbors? Bundle is the free resource that provides spending and saving data gathered from over 20 million Americans. The Everybody's Money feature lets you filter by income, age, household status, city (even down to the zip code level). You see bubbles for broad areas of spending and then Go Deep for more of a breakdown. Under Food & Drink you can see dining out spending separate from grocery store spending. Bundle even provides you with the names of the merchants most used by your select demographic for that area of spending. Then they give you monthly spend and even average purchase price!

How do they do it? The largest portion of the juicy information comes from anonymous and aggregated customer spending data from Citi and other third party providers. It is even updated quarterly so that you can see seasonal spending and spot trends early. Not only is it amazing data, it is also easy to use, and really pretty.

Mad Men & Wolfram Alpha

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I've been rewatching  Mad Men Season Two recently and thinking about salaries and what it takes to live in NYC.  In one episode, I believe it's Peter who says he makes $75/week. Of course, the Business Librarian in me kicked in and I had to know what that meant, exactly. "How much is that?" "Can you afford a NYC apartment on $75/week?"  Wolfram Alpha to the rescue. Peter's salary comes out to about $3900/year in 1960 or $29,146 in 2011. Which would explain why they need Trudy's parents' help with the purchase. Harry gets a raise in season two: $225/week. This comes out to $11,700/year in 1960 or $87,438.52 in 2011. You can try out the Historic Salary Calculator below, or make your own, here. Wolfram Alpha has lots of other tools helpful for business research like stock data, foreign currency exchange and income tax estimates.  You can type in the names of a couple of companies and Wolfram Alpha will create a chart comparing things like stock prices, number of employees and revenue.  Need calculations on-the-go? Download their app available for iPhone & Android for $1.99.